The Ethical Dilemma of Ensuring Unbiased AI Development

Richard Foster-Fletcher on a Conscious and Inclusive Approach to AI Development
Richard Foster-Fletcher, executive chair, Morality and Knowledge in Artificial Intelligence

Earlier in October, Demis Hassabis, CEO of DeepMind - an AI research laboratory and Google subsidiary - urged for AI risks to be addressed with the same urgency as climate change. The current discourse on the subject is not sufficiently wide-ranging, inclusive, probing and uncomfortable, said Richard Foster-Fletcher, executive chair, Morality and Knowledge in Artificial Intelligence (MKAI).

See Also: Business Rewards vs. Security Risks of Generative AI: Executive Panel

The rapid advancement of AI brings forth myriad challenges, including the complexities of AI ethics. The challenge lies in the inherent nature of AI to simplify and categorize, potentially reinforcing existing biases through the data it was trained on.

The platform [ChatGPT] is predominantly trained on English language content from the internet, which largely originates from the U.S. and is developed by a male-dominated workforce, Foster-Fletcher said. It inherently reflects a Western-centric perspective, which raises concerns about its appropriateness and relevance for international users, he said.

To avoid reinforcing these biases and ensure AI does not lead to discriminatory or unfair outcomes, he emphasized the need to engage in collaborative efforts among governments, organizations and diverse communities.

Foster-Fletcher dismissed the recent pledges made by big tech corporations to halt AI development as mere posturing, citing instances of contradictory lobbying efforts by leaders of prominent AI organizations.

In this video interview with ISMG, Foster-Fletcher discussed:

  • The big tech challenge in navigating the ethical dilemmas in AI development;
  • Assessing the merits of a temporary halt to AI advancement;
  • The risk of potential biases in generative AI models.

Foster-Fletcher is one of the leading advocates of AI ethics globally. At, he empowers organizations to harness the power of AI responsibly while also providing guidance on potential pitfalls such as bias, exploitation and privacy infringement in gen AI applications.

About the Author

Rahul Neel Mani

Rahul Neel Mani

Founding Director of Grey Head Media and Vice President of Community Engagement and Editorial, ISMG

Neel Mani is responsible for building and nurturing communities in both technology and security domains for various ISMG brands. He has more than 25 years of experience in B2B technology and telecom journalism and has worked in various leadership editorial roles in the past, including incubating and successfully running Grey Head Media for 11 years. Prior to starting Grey Head Media, he worked with 9.9 Media, IDG India and Indian Express.

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